• Question: What Influenced you to focus on work in advertising?

    Asked by Esther R to LESLIE on 15 Nov 2023.
    • Photo: LESLIE HALLAM

      LESLIE HALLAM answered on 15 Nov 2023:

      I started my career in consumer research, which involved asking people how they felt about ideas for ads (feeling – emotion – is really important in advertising because we make decisions about what we buy based on this, rather than on reasoning). Once I’d worked on this for a while I realised that this was what I found most interesting, so I concentrated on working on ads. (I also realised that I’d been influenced by ads my whole life, without really knowing it!)
      It’s been a great area to work in Esther…I’ve really enjoyed it, and now teach this at Lancaster University, as well as still working on ads and brands.